Online Private Domain Operation Becomes an Industry Trend
Online Private Domain Operation Becomes an Industry Trend, Xiao E Tech completes $120 million Series D financing
Recently, Xiao E Tech, a technology service provider with knowledge products and user services as its core, announced the completion of US$120 million Series D financing. This round of financing was led by IDG Capital, followed by Qiming Venture Partners, GGV Capital and GL Ventures. This round of financing is mainly used to continue to increase the investment in product and core technology research and development, strengthen the construction of production and research, operation and service team, and further improve the construction of the service system.
Online private domain operation becomes the trend of the industry
At present, WeChat ecology with 1.2 billion users has become the main battlefield for traffic, and with the gradual improvement of the small program, video number and various functions of enterprise WeChat, more and more enterprises choose to build their own private domain traffic pool in WeChat ecology to build their own digital user assets.
However, building private domain traffic pool is only the first part of private domain operation, how to effectively connect users, enrich brand content, achieve accurate communication and conversion, and turn"traffic" into"retention" is the focus of private domain operation. In today's information explosion, users have more choices of information. Therefore, it is necessary to create valuable content for users, attract consumers and educate them, which is also the core part of private domain operation.
Source: Whale Media
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