SCB Julius Baer Securities Co., Ltd. (SCB Julius Baer) remains steadfast in executing its strategy, "The New Wave of Wealth". Dedicated to delivering nuanced investment insights to Thailand's high-net-worth clientele, the Bank emphasises nurturing the subsequent generation of business successors, priming them as the formidable "Leader of Tomorrow". In alignment with this strategy, the Bank recently curated an intensive training workshop, shedding light on the intricacies of passion investments.

Passion investments, kindled by deep enthusiasm, mature into an ardent quest for collection, influencing market values via the supply and demand interplay. This complex pricing framework is buttressed by the symbiosis of value over time. Tailored for "The 45 Academia" participants – the future business leaders eager to decipher this burgeoning investment avenue – Mr. Kris Chantanotoke, Chief Executive Officer of Siam Commercial Bank in his capacity as Member of the Board of Directors of SCB-Julius Baer Securities Co., Ltd., offered a deep dive into his personal journey with passion investments as alternative assets.

The session, interactive in nature, emerged as a standout segment, etching an indelible mark on attendees. Passion investment assets, driven by personal tastes, encompass horology, art, classic cars, and motorcycles. The workshop witnessed the presence of luminaries including MOCA BANGKOK Director Mr. Kanachai Bencharongkul. Their presence and invaluable insights undeniably elevated the workshop's success.

In tandem, participants participated in a visit to Bangkok's Museum of Contemporary Art (MOCA BANGKOK). This excursion epitomised the convergence of financial expertise with artistic merit. MOCA BANGKOK, a repository of artistic genius, houses masterpieces dating back over 200 years, with each art piece bearing the signature touch of Thai artisans. These pieces underscore Thailand's rich artistic legacy. Through this workshop, SCB Julius Baer aimed to amplify the grasp of holistic wealth management, underscoring the gravity of investing in alternative assets – investments that not only carry sentimental weight but also have the prowess to span generations, fortifying a resilient legacy.

About SCB-Julius Baer Securities Co., Ltd.

SCB-Julius Baer Securities Co., Ltd. is a strategic joint venture between Siam Commercial Bank and Julius Baer, formed to deliver the most relevant and impactful advice and solutions to high and ultra-high net worth clientele in Thailand. It combines SCB’s strong brand and domestic expertise with Julius Baer’s full offering of international wealth management capabilities, allowing Thai clients to achieve their investment goals in Asia.