Japan Metaverse Economic Zone “RYUGUKOKU®” Launch of Demonstration Experiments for Experiencing Corporate Products in Virtual Spaces
JP UNIVERSE Inc. (President and CEO: Hajime Tabata), Takenaka Corporation (President: Masato Sasaki), TSI HOLDINGS CO., LTD. (Chief Executive Officer: Tsuyoshi Shimoji), Toppan Inc. (President and Representative Director: Masanori Saito), MITSUBISHI MOTORS CORPORATION (Representative Executive Officer, President & CEO: Takao Kato), Sumitomo Mitsui Financial Group, Inc. (President and Group CEO: Toru Nakashima), and Yamaha Corporation (President and Representative Executive Officer: Takuya Nakata) announced today that they have launched a demonstration experiment to enable users to experience corporate products and content in the virtual space RYUGUKOKU®, an RPG project born out of the Japan Metaverse Economic Zone concept※1. In this experiment, we will work with partner companies to create a better game/metaverse experience to complement the corporate product experience and verify the technology to incorporate it into virtual spaces.
The world of “RYUGUKOKU®” allows users to participate in adventures with their favorite avatars and to use a variety of real-life products provided by the corporations in their play time. For users, it offers an opportunity to casually experience a company's products and content in the Game and Metaverse worlds, and for companies, it offers an opportunity to engage with new customers by supporting their users' gaming experiences.
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