Kasikornbank's 2025 Business Plan: Driving Growth through Technology to Enhance Operational Efficiency and Customer Service
Kasikornbank (KBank) of Thailand recently revealed its 2025 business plan, focusing on driving growth through technology to enhance operational efficiency and customer service. The bank's strategy emphasizes leveraging innovation and artificial intelligence (AI) to continuously improve operations, and to offer financial products and services tailored to meet customer needs.
Key elements of the bank's strategic plan include:
• Sustainable Returns: KBank remains committed to generating sustainable returns for all stakeholders by driving growth and improving service efficiency through technological innovations, further solidifying its position as a trusted bank.
• Quality-driven Loan Growth: The bank will focus on growing its loan portfolio with an emphasis on high-quality loans, particularly secured loans and those in sectors that are recovering. It will continue optimizing its lending strategies to maintain asset quality.
• Strengthening Digital Banking Services: KBank aims to reinforce its leadership in the digital banking sector in Thailand, focusing on enhancing customer experience via its K PLUS platform.
• Medium- and Long-term Revenue Sources: The bank plans to generate new sources of revenue through increased income from wealth management, investments, and payment services in the medium and long term.
• 2025 Targets: KBank has set several financial targets, including a loan growth rate and a net interest margin (NIM) of 3.3%–3.5%. The bank aims to achieve a double-digit return on equity (ROE) through enhanced productivity and support the sustainable growth of all stakeholders.
CEO Kattiya Indaravijaya stated that 2025 will be a pivotal year for enhancing service quality and advancing technological applications. The bank will continue to center its operations around AI technology, optimize services, and expand its customer base, particularly among both individual and business clients.
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