Entrepreneurs received 1.65 billion bonuses in six months from SberBusiness Thank you
The SberBusiness Thank You loyalty program, which started in April 2024, is gaining momentum. In 2025, 140 thousand new customers joined it. In total, 800 thousand Russian businessmen use it - in the first 6 months of this year, they accumulated 1.65 billion bonuses (1 bonus = 1 ruble). And they have already spent 1 billion bonuses on various goods and services from program partners.
Sberbank is constantly improving the program, adding new options to it. So, now entrepreneurs can compensate up to 100% of the cost of SberInsurance insurance products and Sber smart devices, including smart speakers with GigaChat 2.0, which support natural speech and can conduct meaningful dialogues.
And until January 31, 2026, there is a special promotion: all customers who previously did not have business cards, including new bank customers, receive 15% SberBusiness Spasibo bonuses from the amount of purchases with a business card (no more than 10,000 bonuses).
You can activate the program in the SberBusiness Internet Bank (section "All products and services").
Alexey Shashkin, Director of the Small and Microbusiness Division of Sberbank:
In just six months, our small and micro business clients have accumulated a record 1.65 billion bonuses. They can be spent on business-relevant products and services: electronic document management, recruitment, fine-tuning of advertising, voluntary health insurance for employees, insurance, IT services, legal assistance, smart gadgets, and more. Until the end of September, we have increased cashback on business cards - you can earn even more bonuses. New partners regularly join the program, which means that bonuses can be used to pay for all major areas of business life.
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