Morocco’s game is changing. What used to be mostly about pride, packed stands and national moments is quickly becoming a full industry. 

The government and private sector are spending on stadiums, sponsors are signing up, and new sports are finding paying crowds. The result: jobs, tourists, and fresh revenue streams for cities and businesses.

Infrastructure overhaul: MAD 9.5 billion+ investment

Ahead of the 2025 Africa Cup of Nations (AFCON) and the 2030 FIFA World Cup, Morocco is investing over MAD 9.5 billion in upgrading and constructing stadiums. 

This includes the newly opened Prince Moulay Abdellah Stadium in Rabat, with a seating capacity of 68,700. The stadium features state-of-the-art facilities and is set to host major international events.

Other cities like Benslimane, Marrakech, Agadir, and Fez are also undergoing stadium enhancements to meet international standards. These projects aim to boost tourism, create jobs, and stimulate local economies.

Sponsorships and broadcasting: a growing revenue stream

Morocco’s sports sector is attracting significant commercial interest. Major brands in airlines, banking, and telecommunications are securing multi-year sponsorship deals, including stadium naming rights and event partnerships. 

These agreements provide clubs and federations with stable revenue streams, enabling investments in youth programs and infrastructure.

Additionally, broadcasters and streaming platforms are increasing their investments in Moroccan sports content, further enhancing the sector’s financial viability.

Padel: the fast-growing sport

Padel is experiencing rapid growth in Morocco, with numerous courts being established in private clubs and hotels. The sport is attracting a middle-class demographic willing to invest in memberships and lessons. 

This surge in popularity is creating new business opportunities in court operations, coaching, and event management.

Esports: tapping into a digital future

The esports industry in Morocco is expanding, fueled by a young, tech-savvy population and increasing internet penetration. The government and private investors are supporting the sector through gaming hubs, expos, and training programs. 

Partnerships with international companies, such as the agreement with South Korea’s GXC, aim to position Morocco as a regional esports hub. This growth is creating new business opportunities in event hosting, sponsorships, and tech-related jobs.

Youth development: building the future

Morocco is investing heavily in developing young athletes and sports infrastructure. The Raja Club Athletic Academy secured a MAD150 million investment through a partnership with Marsa Maroc to improve its facilities and governance.

The UM6P EVOSPORT program supports talent development and modern sports infrastructure, backed by the Royal Football Federation and private companies like OCP Group.

These facilities provide young athletes with year-round training opportunities, access to professional coaching, and competitive environments. Investments in infrastructure, including upgraded pitches and indoor arenas, aim to create a pipeline of talent that can feed professional clubs, academies, and national teams across Morocco.