Bank of East Asia Sweeps Seven Accolades at Bloomberg Businessweek/Chinese Edition “Financial Institutions 2025” Awards
The Bank of East Asia, Limited (“BEA” or “the Bank”) is delighted to announce that it has captured seven honours at the Bloomberg Businessweek/Chinese Edition “Financial Institutions 2025” Awards, underscoring its excellence in both retail and wholesale banking.
Mr. Adrian Chan, General Manager and Head of Personal Banking at BEA, said, “We are honoured to receive the Grand Award in the ‘Bank of the Year’ category for the second consecutive year. This recognition reflects our achievements in elevating digital banking services, refining customer-segmentation strategies, and expanding cross-border business. Our bespoke wealth-management solutions for affluent clients launched last year drove double-digit growth in Prestige Banking and Prestige Private client numbers, further broadening our customer base. Consequently, we also secured the Grand Award in the ‘Asia-Pacific High-Net-Worth Client Services’ category.”
Guided by a “customer-first” ethos, BEA continues to strengthen its service teams to deliver personalised and needs-based financial solutions. A series of brand-promotion campaigns launched to deepen customers’ understanding of the Bank’s philosophy proved highly effective, earning BEA the highest accolade—the Excellence Award—in both “Digital Marketing Strategy (Corporate Brand)” and “Customer Care”.
In addition, the Bank once again received the Grand Award for “SME Care Services (Greater Bay Area)”. Mr. Ricky Au, General Manager and Head of Wholesale Banking at BEA, remarked, “This accolade reaffirms the success of our OneBank strategy. Our Global Business Service Centres in Guangzhou and Shenzhen recorded a five-fold year-on-year increase in near-shore service volume last year. Complemented by the inauguration of the Qianhai BEA Tower, we have established a multi-functional platform in the Greater Bay Area that integrates an innovation hub, back-office support, and customer service, delivering innovative and seamless cross-border financial solutions for SME clients.”
Looking ahead, BEA will continue to leverage synergies across its businesses to provide premier banking services and remain a trusted partner for its customers.
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