Macao is stepping up its efforts to strengthen its business environment and international profile through two major initiatives: the optimized Meetings, Incentives, Conventions, and Exhibitions (MICE) incentive programs, and the launch of the First-Store Economy Support Scheme. Both aim to attract high-quality international investment, diversify local industry, and bolster cross-border collaboration.

The Macao Trade and Investment Promotion Institute (IPIM) announced revisions to the Meetings and Exhibitions Incentive Scheme and the Exhibition Financial Incentive Scheme, effective September 22, 2025. The updates simplify approval procedures, introduce electronic applications via the “商社通” platform, and provide clear, quantifiable benchmarks and predictable funding.

The policy focuses on attracting internationally influential events aligned with Macao's “1+4” diversified economic strategy. Notably, the “One Event, Two Locations” model encourages joint events with the Hengqin Guangdong-Macao Deep Cooperation Zone, fostering synergies between MICE, tourism, and investment promotion. Industry participants have praised the changes, highlighting enhanced administrative efficiency and the potential to draw higher-impact international conferences, increasing both business tourism and regional collaboration.

To stimulate consumer diversity and local economic activity, Macao will launch the First-Store Economy Support Scheme on November 1, 2025. The scheme offers qualifying international, mainland Chinese, Hong Kong, and Taiwan brands grants up to MOP 1 million to establish their first Macao location. The initial phase targets the introduction of more than 20 overseas or domestic brands, encouraging new products, unique dining experiences, and professional services to enrich the local market.

Eligible international brands include those recognized in the global top 100, Brand Finance Global 500, or operating at least 10 stores in three or more countries. Mainland, Hong Kong, and Taiwan brands must have at least five years of operation and meet local market ranking or expansion criteria. The grant is divided into a base amount (up to MOP 500,000) and additional funding linked to store location, size, and local employment, with a total ceiling of MOP 1 million.

Both initiatives underscore Macao's focus on attracting high-quality, internationally recognized business and cultural activities. By providing streamlined, predictable incentives, the MICE program enhances the city's appeal as a regional convention hub, while the First-Store scheme offers early entry opportunities in a growing consumer market. For international investors, multinational brands, and professional service providers, these programs facilitate market entry, regional collaboration, and brand visibility in Greater Bay Area networks.